MAISON FRANCIS KURKDJIAN / — / Content Concept · Podcast · Social Copywriting

OUT OF THE BOTTLE

Capturing the scent of a society in motion.

MAISON FRANCIS KURKDJIAN — OUT OF THE BOTTLE

The challenge

Imagine a long-form content format that brings the Maison's stories to life and reveals Francis Kurkdjian's vision beyond the bottle.

The idea, in detail

Out of the bottle: conversations and stories where perfume becomes a lens on culture, relayed by launch posts, product carousels and sketched insights.

The work

Perfume is not just an object. It is the story of the people who wear it.

OUT OF THE BOTTLE campaign execution
MAISON FRANCIS KURKDJIAN — OUT OF THE BOTTLE, visual 1
MAISON FRANCIS KURKDJIAN — OUT OF THE BOTTLE, visual 2
MAISON FRANCIS KURKDJIAN — OUT OF THE BOTTLE, visual 3
MAISON FRANCIS KURKDJIAN — OUT OF THE BOTTLE, visual 4
MAISON FRANCIS KURKDJIAN — OUT OF THE BOTTLE, visual 5
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