AMI PARIS / 2022 / Script Writing · Film Teasers

FALL WINTER 22

Script teasers for the Fall Winter 22 campaign.

AMI PARIS — FALL WINTER 22

The challenge

Build anticipation for the AMI Paris Fall Winter 22 campaign.

The idea, in detail

Paris metro announcements, reinvented. In each teaser a familiar voice — Carla Bruni, Pierre Niney, Isabelle Huppert — takes over the platform: "Attention please", "Welcome aboard this line", "Watch out for the closing of the doors".

The work

Attention please, this is Carla Bruni. You have now reached your destination.

AMI PARIS — FALL WINTER 22 experience
AMI PARIS — FALL WINTER 22, visual 1
AMI PARIS — FALL WINTER 22, visual 2
AMI PARIS — FALL WINTER 22, visual 3
AMI PARIS — FALL WINTER 22, visual 4
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