KÉRASTASE / 2025 / Campaign Concept · Product Storytelling · Copywriting

GLOSS ABSOLU

Turn high-gloss hair into a movement you can almost touch.

KÉRASTASE — GLOSS ABSOLU

The challenge

Launch a shine range in a beauty category saturated with identical promises and technical claims.

The idea, in detail

Not shine as a finish, but gloss as a new state of motion—fluid, magnetic and impossible to ignore.

The work

Live your life in gloss. A film and digital assets with muses Sydney Sweeney and Emily Ratajkowski.

GLOSS ABSOLU campaign execution
KÉRASTASE — GLOSS ABSOLU, visual 1
KÉRASTASE — GLOSS ABSOLU, visual 2
KÉRASTASE — GLOSS ABSOLU, visual 3
KÉRASTASE — GLOSS ABSOLU, visual 4
KÉRASTASE — GLOSS ABSOLU, visual 5
KÉRASTASE — GLOSS ABSOLU, visual 6
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