CARTIER / 2024 / Campaign · Creative Copywriting

CHRISTMAS 2024

Let the Maison's icons turn the ritual of giving into a story of wonder.

The challenge

Write a festive campaign with global reach while protecting the mystery and restraint of an iconic Maison.

The idea, in detail

A Christmas story told through gesture, movement and the magnetic presence of the Maison's most recognisable creature.

The work

A troupe of musicians ventures to 13 rue de la Paix for a night worthy of a musical, set to the rhythm of Cartier's magic.

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