ULYS / — / Mini-film · Script · Social Posts

LE BIP QUI A TOUT BON

A mini-film about the toll tag that gets everything right.

The challenge

Make a motorway toll tag lovable during the busiest travel season.

The idea, in detail

A mini-film and its script, plus a series of posts around a special campaign where the BIP becomes the hero of every journey.

The work

Le BIP qui a tout bon.

Next project / CARITA